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What started with company founder Johannes Gonser in Albstadt-Onstmettingen in the Swabian Alb in 1926 could also be a chapter of “Real-Life Stories”. Initially, GONSO was a producer of lingerie, stockings, nightgowns and tracksuits for women. The brand started to earn its first laurels in the 1960s and 1970s with a product portfolio of functional clothing such as tracksuits and cross-country clothing.

In the early 1980s, we were the first supplier of functional cycling clothing and the first cycling shorts with synthetic chamois in Germany and revolutionized the cycling world.

The reason why GONSO has been focusing on the current core segment of functional cycling clothing since that time is connected to sore buttocks.

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